Coca-Cola's famous name printed in distinctive typeface is an example of:?

It's a trademark. normally trademark is for names of company products. Patent for it's resources like coca cola recipe. Copyright for use their brand, say to use coca cola trademark it will need to pay copyright ( just for example) and finally goodwill is the value gained by company by it's way of operating business. It's actually based on various things like stability, name, products quality, service type, experience etc.